Search for, Buy, and Manage Vanity Domains in Boingnet
As 2016 begins, we at Boingnet are celebrating more than just a new year; we’re raising our glasses for yet another major Boingnet release. And this time, it’s all simplification and optimization. Not only did we implement some beautifully designed and optimized email templates (which we’ll talk about more in an upcoming blog), but we also streamlined the process for Boingnet users to search for, buy, and manage vanity domains for marketing campaigns.
Vanity Domains and Domain Management in Boingnet
You’ve probably heard us talking about the importance of vanity domains in a marketing campaign. If you haven’t, check out our recent blog. It’s pretty informative and also features some great Back to the Future movie references. Does it get any better than that?
But back to this release. One of the coolest things we implemented is the ability for users to research and buy URLs directly in Boingnet. You can even port over and manage any of your existing domains in the product as well.
Why do I need a Vanity URL?
Well, let’s say you’re building a campaign that involves a landing page, a microsite, an email or a pURL (also known as a Personalized URL). One of the best ways to optimize a campaign like this is to drive users to a URL that’s both recognizable and easy-to-remember.
If you’ve done this in the past, you probably scrambled to come up with a cool vanity url name only to run into a roadblock when it came time to go through the tricky and technical process of changing domain records through a domain registrar like GoDaddy or Register.com. You probably had to bring in an IT resource or another fairly technical person to walk you through the process. And we all know how IT and Marketing tend to operate on different planets, so getting everything done as quickly as you wanted was probably impossible.
Boingnet Simplifies Vanity Domain Management
Well the good news is, Boingnet’s new release simplifies the whole process. We’ve partnered with Amazon Web Services to make it so you can easily do two things in Boingnet that used to be a nightmare scenario for deadline-driven marketers.
All the technical steps needed to run landing page, microsite, pURL and authenticated email campaigns from your new domain is handled in the background. This eliminates the need for you to rely upon technical resources or to try to do this by themselves.
Our new Boingnet Domain Management tools make the process easy and fast while minimizing dependencies on technical staff. While editing and managing domains still requires some technical knowledge, the fact that we have consolidated domain management into a single console greatly simplifies the process.