Boingnet Blog

Marketing Automation Best Practices, Tips & Tricks

I had a marketing professor who hated cell phones. Ironic, I know. Many professionals welcomed the new age of technology, he wasn’t one of them.
To Professor Corbin, technology was a vessel that would turn our society into an embarrassment – a gateway to tweets and texts, Facebook friends and selfie central.

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Boingnet Audiences campaigns let you use PURLs with any landing page from HubSpot, WordPress or Unbounce. This changes the game for direct mail marketers, as the time and cost associated with setting up PURLs for tracking and personalization has been slashed, and millions of existing landing pages can be used with personalized URLs.

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“The people when rightly trusted, will return the trust” – Abraham Lincoln

Trust is the basis for all relationships, including those commercial bonds that businesses value so highly. It is the underlying foundation for the exchange of goods & services. People, and organizations that build trust have a tremendous asset.

New research shows that consumers trust direct mail when it comes to purchasing decisions. Science, common sense, and a slew of experts tell us why.

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