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Marketing Automation Best Practices, Tips & Tricks

Email verification is a fast growing marketing technology that helps marketers separate valid from invalid email addresses before campaigns are sent. Why are marketers increasingly focused on email list quality? It’s quite simple: Email marketing now drives as much revenue as other digital channels combined, and the lists used by marketers decay at a rate of 25% per year, according to estimates. (Read More)

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Ad blocking technology is rapidly being deployed by consumers who are tiring of too many “in your face” offers cluttering up their online experience. Digital advertisers, and the networks that deploy those ads, are getting nervous. In fact, Facebook just announced that it will deploy new techniques to help its advertisers get around ad blockers.

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