Boingnet, a leader in the emerging lightweight marketing automation category, announces integration with CRM industry leader, Salesforce.com. The new Boingnet-Salesforce.com integration enables brands and agencies of all sizes to efficiently manage their customer, prospect and lead data in Salesforce and Boingnet in order to deliver higher ROI marketing campaigns.
The Boingnet integration with Salesforce CRM streamlines lead generation and marketing/sales alignment, which are key features of Boingnet’s automation platform. “With Boingnet’s new integration with Salesforce.com we’ve developed a better way to align sales and marketing for faster and more efficient lead management,” says Boingnet CEO Dennis Kelly. “Now, agencies and small organizations have an easy to use and affordable way to leverage data residing in Salesforce.com to develop personalized marketing campaigns across channels, including drip nurture, direct mail/pURL marketing, integrated email and landing page campaigns, microsites and more.”