Category : Liz’s Tips

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Our clients frequently ask what they can do to increase the deliverability of their email campaigns. One of the most important ways to do this is to perform email validation on your campaign’s list. You really don’t want to be sending to email addresses that are invalid or that contain spelling or syntax errors. Doing so would increase your blast’s bounce rate and could damage your email sender reputation which would affect all your future email campaigns.

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We’ve been hard a work for the past few months to add new capabilities to the page and email template editor (and update/enhance existing features). As many of our existing clients know, we are always reaching out to learn what is causing roadblocks in the platform. The template editor is so important to so many clients, we’ve dedicated this release to making it easier, faster and better. Some of the changes include: