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A built-in iPhone QR Code reader has long been on the wishlist for direct mail marketers, agencies and printers.

With great fanfare, Apple unveiled a new version of the iPhone operating system at the WWDC (World Wide Developers Conference) in June. Among many major announcements, a few influential tech industry press websites discovered that Apple is bundling a QR Code reader in the native camera app of the iOS 11 operating system.

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Boingnet Audiences campaigns let you use PURLs with any landing page from HubSpot, WordPress or Unbounce. This changes the game for direct mail marketers, as the time and cost associated with setting up PURLs for tracking and personalization has been slashed, and millions of existing landing pages can be used with personalized URLs.

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“The people when rightly trusted, will return the trust” – Abraham Lincoln

Trust is the basis for all relationships, including those commercial bonds that businesses value so highly. It is the underlying foundation for the exchange of goods & services. People, and organizations that build trust have a tremendous asset.

New research shows that consumers trust direct mail when it comes to purchasing decisions. Science, common sense, and a slew of experts tell us why.

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A few years ago Personalized URLs (PURLs) burst upon the direct marketing scene. Excited by the possibility of lifting direct mail response rates, many direct marketers bought complex, expensive PURL software. Expectations were that consumers would respond in droves because mailings included URLs with their names in them. Today, direct marketers use PURLs to act as links between direct mail & digital marketing.

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