Vanity URLs are branded web addresses created for marketing initiatives to promote a particular product, service, or idea. They’re typically redirected to a standalone microsite or landing page. Here are 5 reasons why using them can save you time and help drive ROI.
Deliverability is one of the greatest challenges facing today’s inbound marketers. Because while Marketing Automation is easier than ever, there’s still a lot of good emails out there being marked as spam or junk because their senders have a poor Email Reputation. The good news is, a poor Email Reputation can be prevented, and even improved by implementing the right strategy and the right tools to optimize Deliverability.
Don’t call it a comeback. Outbound’s been here for years. And believe it or not, snail mail is cool again, and should be a major part of your marketing mix. The only problem? HubSpot’s Inbound-centric philosophy has disrupted the world we we once knew, causing a major shift in marketing theory and practice. But now, Boingnet and Hubspot are aligned, and together we are poised to change the marketing world yet again.
Drip Nurturing is a strategy that can guide leads that have already interacted with your brand through the entire sales funnel, from initial contact to all the way through closing. Once considered a strategy that could only be afforded by larger organizations, a lightweight version of this technology has recently emerged as a way to help businesses of any size overcome potential budget restraints, business complexities, or lack of resources – and begin moving towards a next-generation marketing solution.