Retargeting (or remarketing) is an ingenious and highly effective way for businesses to re-connect with prospects who have visited and left their website without making a purchase. Targeted ads “follow” the user as they continue surfing the Internet, subconsciously reminding them about the business’ brand, products, and services
Vanity URLs are branded web addresses created for marketing initiatives to promote a particular product, service, or idea. They’re typically redirected to a standalone microsite or landing page. Here are 5 reasons why using them can save you time and help drive ROI.
Deliverability is one of the greatest challenges facing today’s inbound marketers. Because while Marketing Automation is easier than ever, there’s still a lot of good emails out there being marked as spam or junk because their senders have a poor Email Reputation. The good news is, a poor Email Reputation can be prevented, and even improved by implementing the right strategy and the right tools to optimize Deliverability.
Don’t call it a comeback. Outbound’s been here for years. And believe it or not, snail mail is cool again, and should be a major part of your marketing mix. The only problem? HubSpot’s Inbound-centric philosophy has disrupted the world we we once knew, causing a major shift in marketing theory and practice. But now, Boingnet and Hubspot are aligned, and together we are poised to change the marketing world yet again.
