Everything you do on Boingnet is centered around the concept of a “campaign”. For some people this is a little bit confusing because they view email, landing pages, SMS, and other channels as distinct silos that they can use at their discretion.
This is not how Boingnet operates. Occasionally our approach can be daunting, but in the long term a campaign based approach not only encourages you to make the most out of your channels, it also provides you with more data, more leads, and more return on your efforts.
In this section we will cover all of the steps that are required to construct a successful campaign.