Dynamic Landing Pages
Your clients will open up their personal URL to reveal a dynamic landing page tailored just for them. They will be presented messaging and imagery that is dynamic based on data you have in your data file. This might demographic information, past buying history, etc.
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Pay As You Go
With Boingnet, there are no recurring or hidden fees. We are the only pay-as-you-go pURL platform available on the web. We use a simple pURL credits system. You purchase as many or as few pURLs as you need and use them when you need them. Credit do not expire and can be used across multiple campaigns. We even pre-fund each new account with 1,000 pURLs!
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Intuitive Campaign Wizard
Build a campaign in minutes with our step by step campaign wizard. The campaign wizard will walk you through setting up a pURL format, uploading your data file, mapping your variable data and much more. At the end of the wizard your campaign will be live and ready to view
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Comprehensive Reports
Boingnet comes complete with a series of comprehensive pURL specific reports. You can analyze campaigns on many levels. From high level response rates per campaign to detail records of what prospect did what to form question analysis, we provide you everything you need to understand the impact of your campaign
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Templates
We have provided a number of built-in templates for you to get started quickly with a new campaign. You can copy and modify these templates to meet your design needs. You can also create a new template from scratch or cut/paste an existing template you have. The template editor is 100% web based and standard HTML.
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Powerful Template Editor
Our What You See Is What You Get (WYSIWYG) editor combines standard editing capabilities found in most web editors with powerful pURL features to enable your dynamic landing pages. Drop in variable data with a single click, add in varable logic with simple if/then conditions, create web forms, setup alerts and much more.
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Data Mapping of Over 40 fields
Your data file can contain standard fields such as first name, last name, address, etc. It can also contain up to 35 additional fields of data that can be used in your landing pages for variable display and variable logic. Your data file can contain as little or as much data as you have on your prospects. The more data you have though, the more dynamic and personal a pURL landing page can be.
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Web Survey Forms
Within the WYSIWYG editor, you can easily build web forms to gather data from your prospects. You drop in text boxes, radio buttons, drop downs, etc.You can even pre-fill data to assist in the form completion. Each web form completed will be tied to that prospects record and can be analyzed through a number of reports. Web form completion can also trigger alert emails to the campaign admin as well as dynamic Thank You emails to your prospects.
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Instant Alerts
Campaign creation allows for two instant alert options. As the admin of the campaign, you can be alerted when a pURL is opened and/or when a pURL has been completed. A pURL is complete when a web form is filled out, a redirect occurs or a coupon is printed. In the web form case, all the form data along with the pURL data will be emailed to the admin. Being alerted in real-time allows you to follow-up with a prospect at the exact time they are on their pURL.
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Multipage Microsites
A microsite is a collection of dynamic landing pages the admin puts together to form a personalized web site experience. You will have full control over how many pages are created in the microsite as well as what the page names will be. Each page in the micorsite can then be reported on separately or collectively.
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Multiple pURL Formats
Boingnet allows you to tailor the pURL format in whatever way you like. Standard pURL format of http://FirstLast.yourdomain.com is only one of many formats we support. We put the decision in your hands as to how you would like your prospects to see their pURL.
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Real Time Management
Once a campaign is underway, the admin still has full control over all aspects of that campaign. New pURLs can be appended in real time, existing pURLs can be edited on the fly, templates can be modified and new pages in the micorsite can be added or deleted, and details of alerts can be changed. All parts of the campaign are modular and all parts can be managed at any time
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