Summary Report

The summary report is used to generate roll-up statistics on a campaign. Within the report, there are ways to segregate the data by zip code and state. In addition, you can choose to view summary detail on individual pages within the campaign or on the campaign as a whole. The resut will display a chart of pURL visits, unique pURL visits and completed forms totals. It will also show you the response rate and date of most activity for this campaign or page