Insert Variable Logic

Logic blocks are a great way to make your landing pages even more personalized. The idea is that you build out a number of if/then conditions that will check logic against your clients data. Depending on the result, variable messaging can be displayed.

Lets say for example you have data in your data file that says whether the client is male or female and also what their age is. You can add a logic block that says IF %Variable Field Gender% EQUALS ‘Male’ THEN display males specific messaging. Or IF %Variable Field Age% IS GREATER THAN ’25′ THEN display over 25 related imagery.

To insert a new variable data logic block, click on the IF/THEN toolbar item.

The popup widow will present you with a series of drop downs and text fields where you can build out your logic blocks.

You can compare data like IF %City% EQUALS ‘Boston’ or you can compare numerical values like IF %Variable Field Income% IS LESS THAN 50,000. At run time, they will be read and compared against the data of the client viewing their pURL. Once done, these will be inserted as little logic icons you can go back and edit later if needed.

To edit an existing logic block, click the logic block and then click the IF/THEN toolbar item again. This will bring the logic data in to edit