Insert Variable Fields

Inserting variable fields is the most widely used technique for personalizing a pURL landing page. The tokens that get inserted will be replaced at run time with the real data from your data file. We have a number of pre-canned variable fields such as first name, last name, address, etc. But then there are also 35 generic fields that can be mapped to any data element you wish. To insert a variable data field, click on the ‘Variable Fields’ button located on the top toolbar.

A popup will appear showing you all the fields that can be inserted.

To insert a field, simply click it and it will added to your landing page as a token (ie %First Name%). The mapping of your data file fields to our field names is done at campaign creation time.