Products

Goal

How would you like to track your products in real time? Place a Boingnet pURL on your product label and watch the results pour in. Gather valuable information from customers who have already purchased your products. Entice them with offers by directing them to a pURL. Once there, gain critical knowledge on your customers and the use of your products. These campaigns have no end date so you are free to track as long as you have products in the market. Report and export the activity for your product pURLs to Excel for use in further product development or a direct mail campaingn to a targeted audience of qualified customers.

Step 1 – Create pURL enabled product label

Your product label will be created the same way as you do it today. The one addition will be the placement of a pURL somewhere on the label. Boingnet makes it simple to tailor this pURL to your needs. Your pURL could be as simple as new.myproduct.com. Creating memorable pURL to place in your label with an enticing offer attached will result in valuable data provided to you by your customers.

Step 2 – Build your Boingnet template

Login to Boingnet and navigate to the template manager area. It is here you will build the landing page that will present your customers with survey questions, data gathering forms, coupons, etc. We have provided a number of ‘out of the box’ templates for you to start with. From these you can copy and modify them to make them your own or create a template from scratch. Our customized template editor gives you all the tools you need to quickly create an effective landing page template.

Step 3 – Create your Boingnet campaign

Once you have your label created and a template for your landing page pURLs, you are ready to create your campaign. Do this by navigating to the create a campaign and select the no mailing list option. This will allow you to build a campaign level pURL. This simple step by step wizard will walk you through the process of setting up a pURL campaign. Once complete, you will be presented with a unique pURL to use on your label.

Step 4 – Launch your product and wait!

One of the steps in the campaign creation wizard allows you to be notified on pURL activity with email alerts. This is a great way to keep you finger on the pulse of your product campaign’s activity. At any time you can login to the Boingnet admin tool and run a variety of reports on this product campaign as well as past campaigns.

Step 5 – Analyze your results

You can run complete reports and charts and analyze how well the campaign did. Detailed data reports will show you the actual form information submitted based on what you developed for a landing page. This data can also be downloaded to be used for lead generation, subsequent campaigns, and product development.