Resources

• Campaign Name: The name you give the campaign is very important as it is what will appear in your URL such as mycompany.boingnet.com/campaign_name
• Subdomain: Choose a subdomain to customize your pURL even further. Or just use the default 'www'
• Mailing Lists: (see How-to for more info) There are two styles of campaigns.
  • One is a direct mail style campaign where each recipient will have a unique URL such as mycompany.boingnet.com/campaign_name/John_Doe
  • The other is a campaign without unique recipients for use in media such as radio, tv, billboards, newspaper ads, etc. These URLs will look like this: mycompany.boingnet.com/campaign_name
• Mailing List File: (see How-to for more info) A comma delimited file (CSV) is necessary to import your mailing list into the system. Click here to see a sample CSV file
• pURL Preview: As you update various fields in the form, the pURL preview text will update as well. This is to show you what your pURL will look like upon completion. Other integration options are available once your have created your campaign
• Start Date: When do you plan on launching your campaign? This date will help with various reports
• Notification Emails: Check these boxes if you would like to be notified when a pURL is opened and/or completed.

Field mapping is used for matching up our known fields with whatever is in your mailing list

By mapping fields, you will be able to insert tokens into your microsite templates that will be replaced for each visitor to the site with their specific information. Here is a very simple example:

Let's say we have a simple coupon template where we want to display the visitors first name and last name. Our template might look something like this:

Hi %First_Name% %Last_Name%, Print this coupon for 20% off your next purchase

By mapping your data into our known fields, the landing page would look like this:

Hi John Doe, Print this coupon for 20% off your next purchase

1. Standard Templates are created by Boingnet and are a great starting place for a new campaign. If one of our standard templates does not quite suite your needs, you can use the template manager to copy and edit one to make it your own or create one from scratch
2. Custom Templates are templates you have developed within the template manager. Clicking this tab will display all of your templates which you can choose for use in this campaign
3. Click the thumbnail image to see a preview of the template before you choose it

1. The completion screen lets you know your transaction was complete. If there was any issue with your campaign creation or payment processing, it would be indicated here.
2. A link is also provided to download your new CSV file containing the campaign pURLs.