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Solutions - Email
Goal
 The goal is to track and quantify your email campaigns.
While there are many systems out there to send and track activity on email campaigns, Boingnet provides you
a rich set of tools to augment the features provided by those systems. Gather critical information from your potential clients by presenting
them with customized variable data personal URLs tailored to them. Report and export the activity for your email campaign to Excel
for use in following leads and also for generating subsequent targeted campaigns
Step 1 - Create email campaign
Your email campaign will be created the same way as you do it today. Whether it is home grown or a third party service, this process will remain
the same. The one thing to plan for is a personal URL to be placed somewhere in the email. Make it prominent and try to build a call to
action around it by offering something if the pURL is visited.
Step 2 - Prepare your email list
Your email will be prepared as you do it today. The list will contain standard name and email information. But now with Boingnet, you have
the power to enhance this list to leverage it within your landing pages. Add in new variable data columns that can be used to personalize landing pages even further.
Step 3 - Build your Boingnet template
Login to Boingnet and navigate to the template manager area. It is here you will build the landing page that will present your clients with variable
data, survey questions, data gathering forms, coupons, etc. We have provided a number of 'out of the box' templates for you to start with. From these you can copy and
modify them to make them your own or create a template from scratch. Our customized template editor gives you all the tools you need to quickly create an effective
landing page template.
Step 4 - Create your Boingnet campaign
Once you have your email list and template for your landing page pURLs, you are ready to create your campaign. Do this by navigating to the
create a campaign . This simple step by step wizard will walk you through the process of setting up a pURL campaign. Once complete,
you will be presented with a modified email list file you can download. This modified file will contain all your email list data as well as a new
column for pURLs. This new email list file is then used in the email campaign process with your email marketing tool allowing you to use pURLs as variable data in your email.
Step 5 - Send your email and wait!
One of the steps in the campaign creation wizard allows you to be notified on pURL activity with email alerts. This is a great way to keep you finger on the pulse
of your campaign. During the campaign run, you can also login to the Boingnet admin tool and run a variety of reports on this campaign as well as past campaigns.
Step 6 - Analyze your results
Once the campaign is complete, you can run complete reports and charts and analyze how well the campaign did.
Detailed data reports will show you the actual form information submitted based on what you developed for a landing page.
This data can also be downloaded to be used for lead generation and also in planning and building subsequent campaigns.
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What Type of Campaign are You Running?
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