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Solutions - Radio / TV
Goal
 The goal is to track and quantify your radio and TV campaigns. If you can announce a pURL, you can start tracking prospect activity.
Gather critical information from your potential clients by presenting them with a customized landing page tailored to that campaign.
Data can be gathered from prospects in an anonymous way allowing you to use Boingnet on a campaign level vs. a personal level
as in a direct mail solution.
Report and export the activity for your campaign to Excel for use in following leads and generating subsequent targeted campaigns.
Step 1 - Create campaign verbiage
Your radio or TV spot will be created the same way you do it today. The content of this verbiage will need to include references to your personal URL
landing page. Boingnet makes it simple to tailor this pURL to your needs and make it as simple as possible for your prospects to remember.
Making a memorable pURL to place in your spot will be key to ensuring high volume of interested prospects.
Step 2 - Build your Boingnet template
Login to Boingnet and navigate to the template manager area. It is here you will build the landing page that will present your clients with
survey questions, data gathering forms, coupons, etc. We have provided a number of 'out of the box' templates for you to start with. From these you can copy and
modify them to make them your own or create a template from scratch. Our customized template editor gives you all the tools you need to quickly create an effective
landing page template.
Step 3 - Create your Boingnet campaign
Once you have a radio or TV spot created and a template for your landing page pURLs, you are ready to create your campaign. Do this by navigating to the
create a campaign and select the no mailing list option. This will allow you to build a campaign level pURL.
This simple step by step wizard will walk you through the process of setting up a pURL campaign. Once complete,
you will be presented with a unique pURL to use in your spot.
Step 4 - Air your ad and wait!
One of the steps in the campaign creation wizard allows you to be notified on pURL activity with email alerts. This is a great way to keep you finger on the pulse
of your campaign. During the campaign run, you can also login to the Boingnet admin tool and run a variety of reports on this campaign as well as past campaigns.
Step 5 - Analyze your results
Once the campaign is complete, you can run complete reports and charts and analyze how well the campaign did.
Detailed data reports will show you the actual form information submitted based on what you developed for a landing page.
This data can also be downloaded to be used for lead generation and also in planning and building subsequent campaigns.
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What Type of Campaign are You Running?
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