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Drive Donations While Decreasing Costs

Nonprofits thrive or fail based on their ability to optimize activities around the same dynamic as any other organization: maximizing revenue while minimizing costs. While nonprofit revenues are derived from a variety of sources, the most successful nonprofits present thoughtful solicitations to the most receptive potential and past donors via the most efficient means. As a result, marketing automation for nonprofits has exploded recently, as organizations of all sizes seek to exploit advances in technology to quickly develop and nurture their donor bases.

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Content marketing. Every marketer has an opinion on it. Some say it’s the future of marketing. Some say it doesn’t work. Others see it as the necessary but largely useless filler for any sales-oriented campaign. But what is the truth?

If a company doesn’t do its content right, any of the above could be true. The old formula of good content = good results is no longer applicable. In a marketing world where every company from your neighborhood lemonade stand to Microsoft has a company blog, simply writing an attractive and informative piece does not guarantee readership. In order to really stand out, marketers must combine good content pieces with cutting edge distribution, whether through well-timed drip campaigns, lead nurture campaigns, or social media. Thus, the new content marketing strategy is this: great content + smart distribution = great results.

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As companies of all sizes work to attract more customers, marketing departments are turning to technology to gain an edge. White label marketing automation is helping to fulfill a gap in technology and resources that exists in small organization marketing departments. Marketing automation platforms have quickly become very popular, but up until recently they remained financially out of reach for all but the largest businesses. These large enterprises were and still are seeing significant returns from large investments in sophisticated marketing automation platforms. These platforms are highly advanced cross-channel marketing products that are explicitly designed for big businesses. This means that the software was built for lengthy implementations by large marketing teams with extensive IT resources. And big business marketing automation is not cheap: the platforms almost always require extensive contracts, expensive setup and training fees, and significant tech support. Despite the cost, marketing automation allows large marketing teams with sizeable budgets to deliver more and higher qualified leads to their sales teams.

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Automotive marketing is rapidly transforming – as consumers spend more and more time in the digital world, dealerships must embrace modern marketing techniques or be left behind. They have no choice: Automotive Marketing is changing quickly – every dealership exists only by convincing individuals in a mass audience that its cars and prices are superior to those of the next dealership, and with the rapid growth of technology, there are more ways than ever of engaging potential consumers and then drawing them into the showroom. Whether the dealership itself handles its own marketing or trusts it to the expertise and manpower of an automotive marketing agency, the goals are still the same: bring in sales and build revenue, whether through new car sales, used car sales, or automotive services. But the means of attracting these sales are undergoing a major shift. Dealers must integrate yesterday’s most effective and measurable techniques with the more advanced digital strategies of today.

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