The world of auto marketing is ever-changing, from the days of simply putting an ad in a newspaper to now, where nearly everything is online. With the new digital explosion, many customers wouldn’t even think of buying a car without researching everything they possibly could before even stepping onto the dealership lot. In fact according to autotrader.com the average person has already spent nearly 12.5 hours researching the web before they even consider going to a dealership.
Don’t call it a comeback. Outbound’s been here for years. And believe it or not, snail mail is cool again, and should be a major part of your marketing mix. The only problem? HubSpot’s Inbound-centric philosophy has disrupted the world we we once knew, causing a major shift in marketing theory and practice. But now, Boingnet and Hubspot are aligned, and together we are poised to change the marketing world yet again.
Software industry giant Oracle published a study of over 200 million email messages with some best practice information that bubbled up to help marketers personalize email subject lines more effectively. The results are quite clear – moderate personalization can have a powerful effect on open rates. Using the recipient’s name alone drives the open rate up by approximately 5%, while adding a 2nd level of personalization creates an increase of nearly 10%! Tweet: @boingnet – email subject line personalization – add a 2nd level to drive opens 10% higher. In an era of declining open rates, this is important information that marketers need to pay attention to. Some great examples of 2nd personalization types include birthdays, location/geography, previous purchases and other things that strike recipients at an emotional level.
Boingnet today announced the beta release of Boingnet v2, the first self-service, one to one engagement platform that empowers marketers to build, manage and analyze personalized, relevant marketing campaigns across web, email, print and mobile channels. Boingnet is unveiling Boingnet v2 in Chicago at the DMA 2013 conference.