Category : Software Updates

Home/Archive by Category Software Updates (Page 3)

Boingnet, a leader in the emerging lightweight marketing automation category, announces integration with CRM industry leader, Salesforce.com. The new Boingnet-Salesforce.com integration enables brands and agencies of all sizes to efficiently manage their customer, prospect and lead data in Salesforce and Boingnet in order to deliver higher ROI marketing campaigns.

The Boingnet integration with Salesforce CRM streamlines lead generation and marketing/sales alignment, which are key features of Boingnet’s automation platform. “With Boingnet’s new integration with Salesforce.com we’ve developed a better way to align sales and marketing for faster and more efficient lead management,” says Boingnet CEO Dennis Kelly. “Now, agencies and small organizations have an easy to use and affordable way to leverage data residing in Salesforce.com to develop personalized marketing campaigns across channels, including drip nurture, direct mail/pURL marketing, integrated email and landing page campaigns, microsites and more.”

Marketers spend a lot of time thinking about, planning using and managing lists. Prospects, customers, leads – the currency of marketing, inevitably end up in lists. Boingnet has always had some unique list capabilities, and our clients love the flexibility they have to map custom data elements to our Variable Data fields – ultimately turning into highly personalized campaign content. Today, we are excited to be introducing Boingent Integrations – a whole new way of moving list data between Boingnet and several popular CRM systems.

Over the past few months we’ve been talking with surveying and talking with our customers to find ways to make Boingnet v2 easier, faster and more convenient to use. We’ve recently begun releasing several new features that were direct requests from our customers. While there’s much more to come, we’re excited to show you what is now live in Boingnet. If you’d like a demonstration or to just talk about these features, just Contact Us.

Since the launch of v2 in late 2013, we’ve been hard at work developing new features, workflows and content at a rapid pace. We’ve heard from many customers that standalone email campaigns could be a big hit – so here they are – a new campaign type within Boingnet – Email Campaigns. Continue reading to see a list of cool things that we’ve added to help you be as productive as possible while you use Boingnet.