A pURL is a personalized URL or link that directs a contact to a unique web landing page that has been generated specifically for that individual. Using pURLs allows you to create a unique marketing message for each person on your contact list.
Using variable logic and variable data in your landing page template can further personalize your message. PURLs can be used to link your contacts to their customized web landing page or microsite and can be incorporated into any type of our personalized direct mail, email or SMS campaigns.
Before you generate pURLs, you must first upload your contact list , create your landing page template, and build a microsite. Then you can create a personalized campaign that will automatically generate a pURL for each person on your contact list.