Tag : boingnet news

Home/Posts Tagged boingnet news (Page 3)

Content Marketing for Higher Education and universities are constantly preparing or launching their next cycle of marketing campaigns aimed at both prospective applicants and donors. Each school will go about its campaigns in slightly different ways, as each hopes to highlight some standout or differentiating facet of its programs. And of course, as in any industry, colleges and universities span a vast spectrum of size, budget, and technological capabilities. The colleges and universities with the largest endowments have the ability to spend the most on marketing, and use complicated and expensive products overflowing with channels and analytical features. On the other end, the marketing departments of the small to mid-sized institutions do not have the same human and financial resources at their disposal, often limiting their efforts to just one or two channels.

Continue Reading

We at Boingnet recently had a great time hosting a webinar on a topic we’re particularly passionate about— Landing Pages! After a long few days preparing and organizing content, we arrived at a finished webinar titled “Landing Pages: The Key To Direct Mail Success”, and we’re quite proud of the result. Boingnet CEO, Dennis Kelly discussed the threat Google can present for companies using direct mail campaigns, and how landing pages can help eliminate this danger.

Continue Reading