5 Modern Real Estate Marketing Tools
The top 4 modern real estate marketing tools that can help residential and commercial brokerages and agents find more leads and close more deals!
Bridging the Print-to-Digital Divide: A pURL Marketing Case Study
Tracking direct mail is finally possible. See how PGI used the power of the pURL to track their print campaign success and add an email component
Inbound Marketing vs Outbound Marketing
Don’t call it a comeback. Outbound’s been here for years. And believe it or not, snail mail is cool again, and should be a major part of your marketing mix. The only problem? HubSpot’s Inbound-centric philosophy has disrupted the world we we once knew, causing a major shift in marketing theory and practice. But now, Boingnet and Hubspot are aligned, and together we are poised to change the marketing world yet again.
PURLs In Direct Mail Campaigns
Marketers today know that using pURLs in direct mail is a marketing best practice, but are unsure of how to use them effectively in their direct mail campaigns. pURLs are unique, personalized URLs that serve as the foundation of a variety of marketing campaigns that use direct mail, email and mobile channels. So, how do pURLs work? pURLs send recipients to a personalized landing page or microsite with customized content. This content will contain more information about a product or offer and will most often include a form or call to action. Once the recipient goes to the pURL, marketers can easily track results and the details of campaign response and actions on a one to one basis, rather than aggregate information gathered from typical web or offline data analysis tools. pURLs in direct mail campaigns help connect the offline and online channels into one powerful integrated marketing solution.
