We at Boingnet recently had a great time hosting a webinar on a topic we’re particularly passionate about— Landing Pages! After a long few days preparing and organizing content, we arrived at a finished webinar titled “Landing Pages: The Key To Direct Mail Success”, and we’re quite proud of the result. Boingnet CEO, Dennis Kelly discussed the threat Google can present for companies using direct mail campaigns, and how landing pages can help eliminate this danger.
The Boingnet team had a ball working with the great folks at Agile Education Marketing as we prepared and presented a ton of great content in the webinar titled “Landing Pages – the Key to Higher Conversion”. Boingnet CEO Dennis Kelly reviewed what landing pages are, why they are useful, the 3 most common types of landing page, and what makes landing pages successful or not.
Marketing best practices for your B2B or B2C business has seen many dramatics shifts in the past few years, with the advent of the web, with the proliferation Google’s AdWords product, with blogging and social media, email marketing and more. As new channels continue to develop at increasingly rapid rates (you do have your Vine strategy together, right?), it is helpful to periodically review marketing fundamentals to ensure that campaigns are following time tested rules that ensure success. Message match – the practice of making sure your message match – landing pages for every campaignfollow up to a campaign is in sync with the campaign that generated the interest, is rapidly being accepted as a fundamental in the online world. Boingnet believes that the once clear lines between online and offline campaigns have disappeared, and that if marketers aren’t using dedicated, campaign specific landing pages for every campaign, online and offline, they are squandering opportunities to connect and generate leads and sales.
According to ChamberOfCommerce.com and BrightLocal SMB marketing budgets are shifting to digital. In fact:
21% of SMBs expect to increase their digital budgets
45% of SMBs might increase their digital budgets
32% of SMBs will not increase their digital budgets