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A built-in iPhone QR Code reader has long been on the wishlist for direct mail marketers, agencies and printers.

With great fanfare, Apple unveiled a new version of the iPhone operating system at the WWDC (World Wide Developers Conference) in June. Among many major announcements, a few influential tech industry press websites discovered that Apple is bundling a QR Code reader in the native camera app of the iOS 11 operating system.

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