We at Boingnet recently had a great time hosting a webinar on a topic we’re particularly passionate about— Landing Pages! After a long few days preparing and organizing content, we arrived at a finished webinar titled “Landing Pages: The Key To Direct Mail Success”, and we’re quite proud of the result. Boingnet CEO, Dennis Kelly discussed the threat Google can present for companies using direct mail campaigns, and how landing pages can help eliminate this danger.
As we continue to refine Boingnet v2 – we are finding ways to make your life easier. We’ve been hard at work streamlining Boingnet to make the workflow as logical and intuitive as possible. We are rolling out features every week that make marketers like you faster and more productive. When people think of “Easy Marketing Automation”, we want them to think of Boingnet.
According to ChamberOfCommerce.com and BrightLocal SMB marketing budgets are shifting to digital. In fact:
21% of SMBs expect to increase their digital budgets
45% of SMBs might increase their digital budgets
32% of SMBs will not increase their digital budgets
New research sponsored by the HP and the DMA UK, in their first attitudinal print tracking report, shows that of the top 3 actions that consumers take after receiving direct mail from a brand that they are interested in, 44% visit the brand’s website. While this is great news for those interested in driving traffic to the home page of a brand, marketers who are paying attention realize that most of that traffic ends up lost in the maze of objectives that is the brand’s home page.