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The Boingnet team had at great time at the NEDMA 2016 Annual Conference. From the keynote speakers to the incredibly useful breakout sessions, we were able to immerse ourselves in the new, cutting edge practices of outstanding marketers. Our table top booth in the main hall attracted plenty of action, as we were able to re-connect with clients and industry friends.

We had the opportunity to host a breakout session of our own, where we were able to talk about a topic that we are very passionate about- using direct mail and integrating it with marketing automation. Boingnet CEO, Dennis Kelly spoke to a room that was so full, people were sitting on the floor. Here’s a quick summary of the “The Tech Is In The Mail” presentation:

Boingnet’s new release features a series of free, professionally designed email templates that streamline the process for creating visually appealing marketing emails. It also provides users with a unique new feature set intended to improve the relationship between digital marketers and IT teams. Marketers using Boingnet software can now search for, buy, and manage Vanity URLs (Vanity Domains) for landing pages and microsites directly in the Boingnet software without ever getting IT involved.

As 2015 nears its end, we at Boingnet are celebrating more than just a new year; we’re raising our glasses for yet another major Boingnet release. And this time, it’s all simplification and optimization. Not only did we implement some beautifully designed and optimized email templates (which we’ll talk about more in an upcoming blog), but we also streamlined the process for Boingnet users to search for, buy, and manage vanity domains for marketing campaigns.