The Newest Way To Use pURLs With Direct Mail
Boingnet Audiences – Use pURLs With Any Landing Page
With Boingnet Audiences, marketers can use pURLs with direct mail AND leverage their investment in their landing page, content management or ecommerce platforms.
This simple idea makes the old way of using pURLs with direct mail seem so…2010.
How Do Boingnet Audiences Campaigns Work?
Audiences campaigns use a simple wizard to generate pURLs and then point your recipients to the landing page URLs that you’ve built in any modern content management system.
The tracking code works with the pURL to keep track of each recipient, uniquely. It reports back to your Audiences campaign everything that the recipient is doing on each page.
You can even set up Audiences to drive direct mail recipients to e-commerce platforms like Shopify, Magento or WooCommerce. You can attribute sales of merchandise immediately to specific direct mail campaigns. Instant, immediate attribution, as sales occur.
Use pURLs With Direct Mail. In 10 Minutes
Savvy marketers want to use pURLs with direct mail, because they’re an easy way to track online traffic and personalize the experience. Now, you can setup a powerful pURL campaign in 10 minutes. Why is this now possible? Because there’s no need to build a new landing page.
Direct Mail Personalization – On Your Landing Pages
Personalized landing pages convert better than generic landing pages. For obvious reasons.
Boingnet’s Variable Data and Variable Logic have long been considered the most powerful, yet easy to use, personalization tools for direct marketers. We’ve created a point and click interface to create highly personalized experiences on PURL landing pages and email marketing that has been used in thousands of campaigns over the years.
Now you can use them in any landing page. Audiences has a “Pop Up” Variable Data and Variable Logic Builder, along with a WordPress plugin and a Chrome extension to help you set up personalization in your HubSpot, WordPress, Unbounce or other landing pages.
Here’s a few things you can do:
- Greet your audience by name. Like you experience when you visit a local store with a familiar owner.
- Pre-fill form fields. Research shows that people will fill in empty fields (like email address or phone number) when you give them a head start on the form.
- Personalize Call To Action Buttons.
- Show different text, images, videos or links to different segments of your audience.
Audiences will insert data from your Boingnet list into the pages you’ve personalized. Or, it will use content assets (like forms, images, etc) stored in HubSpot, WordPress, etc in logical expressions. You simply set it up in the page editor of your chosen landing page platform. Here’s a sample WordPress screenshot:
It takes minutes to set up high converting, personalized landing pages. In any modern landing page system.