PURL Marketing Whitepaper
Connect Direct Mail To Inbound Marketing Automation
Download our new PURL Marketing Whitepaper and learn how recent advances let you easily connect inbound marketing automation with outbound direct mail to maximize campaign results.
PURL Marketing – The Bridge Between Direct Mail & Marketing Automation
Smart marketers know that outbound direct mail can generate targeted, high quality leads quickly and easily. Meanwhile, marketing automation can efficiently nurture leads with content before handing them off to sales. So why then, for so many organizations, do direct and inbound teams and processes operate as completely separate units with little to no integration? The answer lies in the technology. There hasn’t been an easy, cost efficient way to tie the two disciplines together. Until now.
Nurture Direct Mail Leads With Marketing Automation
Direct marketers have long used PURLs to track the online response of direct mail and outbound email campaigns. Recent technology advances have created easy ways to drive direct mail leads into drip nurture workflows set up within marketing automation platforms. Research has shown how well designed direct mail campaigns can use PURLs and drip nurturing emails to raise response rates by 400%!