Personalized URL Marketing Software
Generate More Direct Mail Leads With Personalization & Tracking
Personalized URL marketing campaigns weave direct mail and digital marketing together in a simple but powerful way. Marketers use PURLs to combine the lead generation and reach of direct mail with the tracking and automation of digital marketing.
How Do Personalized URL Campaigns Work?
A PURL is a web page or microsite generated for each person on a marketing list. There are many ways to format them – here’s an example: http://john.adams.boingnet.com
When John arrives at his PURL, he’s presented with a personalized landing page, with content tailored specifically for him. PURLs use personalization tools like variable data to get much higher response rates than generic landing pages.
Boingnet generates personalized urls for each list member of a direct mail, email or text campaign. When a PURL is opened by a target, marketing automation tracks every interaction and kicks off alerts, reports and drip campaigns.
One Data File Ties Together Your Campaign
Often, multi-channel marketing campaigns have web and email creative that looks completely disconnected from the direct mail creative. Plus, they have completely different systems to track and analyze results.
Boingnet simplifies multi-channel campaigns by using a single data file to drive consistent messaging & personalization. By consolidating the data that drives your campaign, you get:
- Consistent, Message Match Across Channels
- Data Driven Segmentation
- Cross-Channel Tracking & Reporting
Drag & drop your direct mail data file into Boingnet to kick off your campaign. You can also use our API integrations with Salesforce, HubSpot, MailChimp or Microsoft Dynamics to import your data.
Personalized URLs Link Direct Mail With CRM & Automation Workflows
Boingnet PURLs marketing has built in automation, so each time your audience responds to your campaign, you can drop them into a pre-defined email sequence. It’s easy to add direct mail to existing CRM or Marketing Automation workflows with Boingnet. Just drop automation tracking codes from Salesforce, HubSpot, Marketo or Adobe onto Boingnet PURL Landing Pages or use our amazing Zapier integration to automatically trigger existing campaigns.
Turnkey Solutions From Boingnet
Personal URLs combine with cutting edge marketing automation and a deep commitment to customer service to make Boingnet your best choice for personalized URL software. Short on time? We can do it for you! Boingnet’s Marketing Services team gives best practice campaign advice and can execute all or parts of your campaign.
Why Boingnet Personalized URLs?
- Its Fast: Buy A Vanity Domain, upload a list, build a page template & generate a PURL Campaign
- You Get Detailed Analytics: PURLs keep track of every open, click and conversion
- Easy Personalization: Personalized Landing Pages present targeted creative to each list segment
- Automated Drip Campaigns: Campaign behavior kicks off triggered email sequences