Boingnet Audiences campaigns let you use PURLs with any landing page from HubSpot, WordPress or Unbounce. This changes the game for direct mail marketers, as the time and cost associated with setting up PURLs for tracking and personalization has been slashed, and millions of existing landing pages can be used with personalized URLs.
Don’t call it a comeback. Outbound’s been here for years. And believe it or not, snail mail is cool again, and should be a major part of your marketing mix. The only problem? HubSpot’s Inbound-centric philosophy has disrupted the world we we once knew, causing a major shift in marketing theory and practice. But now, Boingnet and Hubspot are aligned, and together we are poised to change the marketing world yet again.