I had a marketing professor who hated cell phones. Ironic, I know. Many professionals welcomed the new age of technology, he wasn’t one of them.
To Professor Corbin, technology was a vessel that would turn our society into an embarrassment – a gateway to tweets and texts, Facebook friends and selfie central.
“The people when rightly trusted, will return the trust” – Abraham Lincoln
Trust is the basis for all relationships, including those commercial bonds that businesses value so highly. It is the underlying foundation for the exchange of goods & services. People, and organizations that build trust have a tremendous asset.
New research shows that consumers trust direct mail when it comes to purchasing decisions. Science, common sense, and a slew of experts tell us why.
A few years ago Personalized URLs (PURLs) burst upon the direct marketing scene. Excited by the possibility of lifting direct mail response rates, many direct marketers bought complex, expensive PURL software. Expectations were that consumers would respond in droves because mailings included URLs with their names in them. Today, direct marketers use PURLs to act as links between direct mail & digital marketing.
The world of auto marketing is ever-changing, from the days of simply putting an ad in a newspaper to now, where nearly everything is online. With the new digital explosion, many customers wouldn’t even think of buying a car without researching everything they possibly could before even stepping onto the dealership lot. In fact according to autotrader.com the average person has already spent nearly 12.5 hours researching the web before they even consider going to a dealership.
