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Some people are into legs. Others are into muscles. It’s all a matter of personal taste and preference. But regardless of what you’re into, there’s one thing on which we all can agree. There’s some dead sexy software out there on the market just waiting for you to engage with on an up-close-and-personal 1:1 basis. Maybe you’re into tantalizing tools. Perhaps you’re more of a scintillating specs kind of person. Me? I’m into cloud-based stuff. Nothing gets me going like an Internet-based application that can get the job done without always asking me to shell out tons of dough on hardware and upgrades. Maybe that’s why I love Lightweight Marketing Automation so much.

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Marketers who care about better campaign results are rapidly turning to responsive design for email and landing pages. “Responsive Design” is yet another bit of marketing tech jargon (we in the tech business really like to confuse people with our terminology) that has exploded upon the world. In it’s simplest definition, responsive design is the practice of using a particular set of technologies that enables content to be viewed in an optimal way on devices with screens of varying sizes. As the world has rapidly shifted it’s content consumption habits to include mobile devices and tablets, marketers and the technologists that support them have scrambled to develop a common way of delivering that content in a mobile friendly way, without having to maintain multiple sets of software code. Thus, the birth of responsive design.

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