A built-in iPhone QR Code reader has long been on the wishlist for direct mail marketers, agencies and printers.
With great fanfare, Apple unveiled a new version of the iPhone operating system at the WWDC (World Wide Developers Conference) in June. Among many major announcements, a few influential tech industry press websites discovered that Apple is bundling a QR Code reader in the native camera app of the iOS 11 operating system.
We received an unexpected, but very pleasant surprise this week when we were notified by Capterra that Boingnet was named one of the “Top 20 Most User Friendly” in the Marketing Automation Category.
What we’re most proud of is that Boingnet is the only direct mail, multi-channel marketing focused solution to make the cut. We are laser focused on building the most user friendly solution for direct mail marketers to drive their audiences online, where personalization and tracking take over.
You can now use PURLs on any landing page. Introducing Audiences Campaigns – a new way to track and personalize multi-channel campaigns.
I attended many of the content-focused sessions at &THEN, and it was clear from the discussions that everyone was after one of three things: Better ROI, Content Efficiency, and Multichannel Consistency. Because when you take the time to create and deliver good content, you’ve got to make sure you deliver it far and wide.
