A pURL is a personalized URL or link that directs a contact to a unique web landing page that has been generated specifically for that individual; pURL links can be inserted into any type of Boingnet template or direct mail to drive the user from the original email, SMS or direct mail message to a personalized landing page.
Inserting a pURL link is similar to inserting variable fields, you’re just inserting the pURL you’ve created for your viewer into your template.
In order to insert a pURL link into an email or SMS template:
- Click on the area of your template where you’d like the pURL to appear.
- Open the template sidebar by clicking on the settings icon in the upper left corner of the template.
- Click on Variable Data Inserts.
- Select %pURL%.
- Click Insert
In order to insert a pURL link into a piece of direct mail, visit our Download Campaign Data page for more information.