Lightweight, Affordable Marketing Software & Services
The Boingnet Story
Boingnet Founder & CTO Alec Graziano had a thriving Boston area web development firm in 2008, and like many small businesses, decided to expand through better marketing. He loved the targeting and personalization that direct mail marketing gave him, so he bought a list of local businesses. Alec quickly realized that he ought to be using the same data that powered his direct marketing to personalize, target & track landing pages & emails for those same targets. After surveying the market and seeing a lot of big, heavy and outdated software, he decided to build his own.
A simple idea – using the same variable data to personalize and track offline and online marketing, lead to the creation of Boingnet.
What is Lightweight Marketing Automation?
We’ve built the Boingnet Platform and our business around 3 simple concepts:
Every Organization Should Have Great Marketing Software
Businesses and non-profits are going crazy for marketing software, and for good reason. It helps organizations grow. Smart marketers use Boingnet to:
- Target leads and deliver personalized messaging & calls to action with their data
- Use web, email and direct mail channels to deliver the right message to the right customer at the right time
- Automate lead follow up with Drip Nurturing Campaigns