About Boingnet

Lightweight, Affordable Marketing Software & Services

The Boingnet Story

Boingnet Founder & CTO Alec Graziano had a thriving Boston area web development firm in 2008, and like many small businesses, decided to expand through better marketing. He loved the targeting and personalization that direct mail marketing gave him, so he bought a list of local businesses. Alec quickly realized that he ought to be using the same data that powered his direct marketing to personalize, target & track landing pages & emails for those same targets. After surveying the market and seeing a lot of big, heavy and outdated software, he decided to build his own.

A simple idea – using the same variable data to personalize and track offline and online marketing, lead to the creation of Boingnet.

About Boingnet - Variable Data purl marketing

Boingnet Today

From our founding, we’ve been on a mission to improve the way marketers and agencies use data and software together to develop better campaigns. We’ve assembled a team of smart, passionate, marketing & technology folks who have built out great software and services capability to fulfill this mission. We’ve powered thousands of campaigns for big brands & agencies like Chrysler & BBDO and for companies, agencies and non-profits of all sizes & industries. Our clients are our #1 focus. Your success is our success.

Dave MacLellan“I’ve used Boingnet in multiple businesses over the years, because it just works. My small marketing team uses Boingnet to generate personalized lead generation, loyalty and cross-sell campaigns across web, email and direct mail channels.”- Dave MacLellan, Founder, Beacon Opthalmics


What is Lightweight Marketing Automation?

We’ve built the Boingnet Platform and our business around 3 simple concepts:


Boingnet is easy to use and easy to do business with


Crank out powerful campaigns quickly – As In Now


Great marketing automation for organizations of all sizes

 Every Organization Should Have Great Marketing Software

Businesses and non-profits are going crazy for marketing software, and for good reason. It helps organizations grow. Smart marketers use Boingnet to:

  • Target leads and deliver personalized messaging & calls to action with their data
  • Use web, email and direct mail channels to deliver the right message to the right customer at the right time
  • Automate lead follow up with Drip Nurturing Campaigns

Learn More

We’ll Help You Think Through Your Campaign

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