Thanks for using Boingnet. This policy explains the what, how, and why of the information we collect when you use Boingnet. It also explains the specific ways we use and disclose that information. We never sell your information, lists or email addresses and we do everything in our power to protect it.
We’ll start by getting a few definitions out of the way that should help you understand this policy. When we say “we,” “us,” and “Boingnet,” we’re referring to Boingnet Inc., a State of Delaware Corporation. When we say “you”, “user”, “Client”, “Customer” or “Member,” we’re referring to the person or entity that’s registered with us to use the Services. When we say “end user”, “target” or “campaign target” we are referring to individuals who are the targets in a campaign being run by a Boingnet client.
We provide online platforms that you may use to create, send, and manage emails (the “Services”). We offer the Services on our websites http://www.Boingnet.com and http://v2.boingnet.com (each a “Website” and together the “Websites”). In the course of providing the Services, we may collect Personal Information, which means information about a Member. A “Contact List” is a list of physical or email addresses or mobile phone numbers that one of our Members has sent, or intends to send, emails to, and all information relating to those email addresses.
3. Effective Date
If you have any questions or comments, or if you want to update, delete, or change any Personal Information you’ve submitted on the Website, please use our contact form to get in touch. You may also contact us by postal mail at:
55 Accord Park Drive
Rockland, MA 02370
5. Information We Collect
- Contact List and Email, Physical Address, SMS/Text Information and Social Media posts: When you add a Contact List or use Boingnet to create a message via email, direct mail, social media post or SMS/Text or when you create a landing page or microsite the Services, we have access to the data on your list and the information in your email, direct mail, SMS/Text, social media post, landing page or microsite.
- Personalization & Variable, Relevant Content: Boingnet enables its users to create personalized, one to one messages and web experiences for marketing campaigns by enabling Contact List information provided by our users such as name, sex, address and/or any other information can be inserted into messages, URL’s, landing pages and microsites. Additionally, Boingnet enables users to create unique, highly relevant experiences by using variable data, variable content and variable logic techniques to customize the look and feel, the presentation of content and the flow of landing pages and microsites.
- Campaign Behavior: Boingnet enables its users to send messages and provide access to landing pages and microsites and tracks the behavior of the campaign targets for analysis and for campaign follow up. Such behavior includes actions like opens, clicks, visits, forms filled out, buttons selected as well as lack of actions like targets who do not open, respond, click or fill out forms. A Boingnet feature called BoingDripsSM enables users to send specialized messages, landing pages & microsites to segments of a campaign defined by the actions or lack of actions. All of the information tracked and gathered about Campaign Behavior is used to build reports for users to understand the effectiveness of their campaigns.
- Information from your Use of the Service: We may get information about how and when you use the Services. This information may include your IP address, time, date, browser used, and actions taken by you within the application.
- Cookies: Boingnet does not use “cookies,” which are strings of code, on your computer for any reason. Information gathered within Boingnet is all session based and stored on servers.
- Web Beacons: When we send emails to registered Boingnet customers, we’ll sometimes track who opened the emails and who clicked the links. We do that to measure our Email Campaigns’ performance and to improve our features for specific segments of customers. To do this, we include single pixel gifs, also called web beacons, in emails we send. Web beacons allow us to collect information about when you open the email, your IP address, your browser or email client type, and other similar details. We also include Web Beacons in the emails we deliver for you. We use the data from those Web Beacons to create the reports you see about who has or hasn’t opened emails or clicked links. Reports are also available to us when we send you email, so we may collect and review that information.
6. Use and Disclosure of Your Personal Information
We may use and disclose your Personal Information only as follows:
- To promote use of our Services. For example, if you leave your Personal Information when you visit our Website and don’t sign up for any of the Services, we may send you an email asking whether you want to sign up. And if you use any of our Services, and we think you might benefit from using another Service we offer, we may send you an email telling you about it.
- To bill and collect money owed to us. This includes sending you emails, invoices, receipts, notices of delinquency, and alerting you if we need a different credit card number. We use third parties for secure credit card transaction processing, and we send billing information to those third parties to process your orders and credit card payments. To learn more about the steps we take to safeguard that data, see Section 7 below.
- To provide customer support.
- To protect the rights and safety of our Members and third parties, as well as our own.
- To meet legal requirements like complying with court orders and valid subpoenas.
- To provide information to representatives and advisors, like attorneys and accountants, to help us comply with legal, accounting, or security requirements.
- To prosecute and defend a court, arbitration, or similar proceeding.
- To support and improve the Services we offer. This includes adding features that compare the results of Members’ Campaigns.
- To communicate with you about your account for informational, not promotional, reasons.
- To send you informational and promotional content that you may choose (or “opt in”) to receive. You can stop receiving our promotional emails by following the unsubscribe instructions included in every email.
Tools and Algorithms
Boingnet analyzes email lists and addresses to find trends in the data. That information helps us keep the evil spammers out.
Occasionally, we have to disclose information about our customers to meet legal requirements. Third-party disputes are a common example: If two parties have a dispute, and one of them used Boingnet in a way that’s relevant to the dispute, then we might get a request for user data. Whether we say “no way” or comply depends on the subpoena.
It’s the law! Unsubscribe links are required by the CAN-SPAM act. Plus, making it easy for people to opt out is the nice thing to do.
7. Public Information and Third Parties
- Blogs, Support Forums and Social Media. We have public blogs, support forums and links to Social Media sites about Boingnet on our Websites. Any information you include in a comment on any of these properties may be read, collected, and used by anyone. If your Personal Information appears on our blogs and you’d like it to be removed, contact us here. If we’re not able to remove your information, we’ll let you know why.
- Social Media Widgets. Our Websites include social media features, like the Facebook Like button. These features may collect information about your IP address and which page you’re visiting on our site, and they may set a cookie to make sure the feature functions properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with those features are governed by the privacy policies of the companies that provide them.
8. Content of Campaigns
When you send campaign messages, they bounce around from server to server as they cross the internet and phone networks. Direct mail messages are handled by humans in many places. Along the way, server administrators and/or other humans can read what you send. Email, SMS/Text, Social Media and Direct Mail weren’t built for confidential information. If you have something confidential to send, please don’t use Boingnet.
Our rule of thumb is “Never send anything in an email, SMS/Text or Social Media post that you wouldn’t put on a postcard.”
9. Your Contact Lists
Your subscriber lists are stored on a secure Boingnet server. We don’t, under any circumstances, sell your lists, contact people on your lists, market to people on your lists, steal your lists, or share your lists with any other party, unless it’s required by law. If someone on your list complains or contacts us, we may then contact that person. Only authorized employees have access to view Contact Lists. You may export (download) your lists from Boingnet at any time, as long as we have a copy.
We’ll use and disclose the information in your Contact Lists only for the reasons listed under Use of Your Personal Information, except the following. (In other words, we will not use and disclose the information in your Contact Lists to):
- bill or collect money owed to us;
- send you system alert messages;
- communicate with you about your account; or
- send you informational and promotional content.
Your List Data
It’s worth repeating: We respect your privacy and your subscribers’ privacy. We’d never sell your information or bother anyone on your mailing list.
10. Notice of Breach of Security
Nobody’s safe from hackers. If a security breach causes an unauthorized intrusion into our system that materially affects you or people on your Contact Lists, then Boingnet will notify you as soon as possible and later report the action we took in response.
11. Safeguarding Your Information
To protect your information, our credit card processing vendor is enrolled in Trustwave’s Trusted Commerce™ program to validate compliance with the Payment Card Industry Data Security Standard (PCI DSS) mandated by all the major credit card associations including: American Express, Diners Club, Discover, JCB, MasterCard Worldwide, Visa, Inc. and Visa Europe.
Boingnet accounts require a username and password to log in. You must keep your username and password secure, and never disclose it to a third party.
12. Accuracy of Data, Transparency, and Choice
We do our best to keep your data accurate and up to date, to the extent that you provide us with the information we need to do that. If your data changes (like a new email address), then you’re responsible for notifying us of those changes.
We only store data about you for as long as it’s reasonably required to fulfill the purposes that gave us the right to access it in the first place. We keep some data indefinitely, relating to when and where campaigns & messages were sent, which bounced, which resulted in a complaint, and similar information, because we use it to help us screen out people who violate SPAM laws, and for other reasons explained in this policy.
We’ll give you access to any Personal Information about you that we hold within 30 days of any request for that information you make by emailing legal@Boingnet.com. Unless it’s prohibited by law, we’ll remove any Personal Information about you from our servers at your request.
Updated October 23rd, 2013