Privacy Policy

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Thanks for using Boingnet. This policy explains the what, how, and why of the information we collect when you use Boingnet. It also explains the specific ways we use and disclose that information. We never sell your information, lists or email addresses and we do everything in our power to protect it.

 

THE BASICS

1. Definitions

We’ll start by getting a few definitions out of the way that should help you understand this policy. When we say “we,” “us,” and “Boingnet,” we’re referring to Boingnet Inc., a State of Delaware Corporation. When we say “you”, “user”, “Client”, “Customer” or “Member,” we’re referring to the person or entity that’s registered with us to use the Services. When we say “end user”, “target” or “campaign target” we are referring to individuals who are the targets in a campaign being run by a Boingnet client.

We provide online platforms that you may use to create, send, and manage emails (the “Services”). We offer the Services on our websites http://www.Boingnet.com and http://v2.boingnet.com (each a “Website” and together the “Websites”). In the course of providing the Services, we may collect Personal Information, which means information about a Member. A “Contact List” is a list of physical or email addresses or mobile phone numbers that one of our Members has sent, or intends to send, emails to, and all information relating to those email addresses.

2. Changes

If there are any changes to this Privacy Policy, we’ll post them on the Website and send them to the last email address you gave us. Any changes will be effective as of the date we post on the Website or send the email (or whichever date is later). You may object to any changes within 20 days after they’re posted on our Website or delivered to you, in which case none of the proposed changes will be effective with respect to information that we’ve already collected from you, but will apply only to information we collect in the future. We won’t treat information of any open account differently from any other open account. If you object to changes in our Privacy Policy, we’ll have to terminate your account. That said, if we ever changed our Privacy Policy to expand our rights to use or disclose Personal Information for marketing purposes, you‘d be able to opt out without termination.

3. Effective Date

This Privacy Policy is effective with respect to any data that we’ve collected, or collect, about and/or from you, according to our Terms of Use.

4. Questions

If you have any questions or comments, or if you want to update, delete, or change any Personal Information you’ve submitted on the Website, please use our contact form to get in touch. You may also contact us by postal mail at:

Boingnet
Privacy Department
55 Accord Park Drive

Rockland, MA 02370

 

YOUR INFORMATION

5. Information We Collect

  1. Information You Provide to Us: When you register to use the Services, communicate with our customer service team, send us an email, or post on our blog, you’re giving us information that we collect. That information may include your IP address, name, physical address, email address, phone number, credit card information, and other details like gender, occupation, and other demographic information. By giving us this information, you consent to your information being collected, used, disclosed, and stored by us, only as described in our Terms of Use and Privacy Policy.
  2. Contact List and Email, Physical Address, SMS/Text Information and Social Media posts: When you add a Contact List or use Boingnet to create a message via email, direct mail, social media post or SMS/Text or when you create a landing page or microsite the Services, we have access to the data on your list and the information in your email, direct mail, SMS/Text, social media post, landing page or microsite.
  3. Personalization & Variable, Relevant Content: Boingnet enables its users to create personalized, one to one messages and web experiences for marketing campaigns by enabling Contact List information provided by our users such as name, sex, address and/or any other information can be inserted into messages, URL’s, landing pages and microsites. Additionally, Boingnet enables users to create unique, highly relevant experiences by using variable data, variable content and variable logic techniques to customize the look and feel, the presentation of content and the flow of landing pages and microsites.
  4. Campaign Behavior: Boingnet enables its users to send messages and provide access to landing pages and microsites and tracks the behavior of the campaign targets for analysis and for campaign follow up. Such behavior includes actions like opens, clicks, visits, forms filled out, buttons selected as well as lack of actions like targets who do not open, respond, click or fill out forms. A Boingnet feature called BoingDripsSM enables users to send specialized messages, landing pages & microsites to segments of a campaign defined by the actions or lack of actions. All of the information tracked and gathered about Campaign Behavior is used to build reports for users to understand the effectiveness of their campaigns.
  5. Information from your Use of the Service: We may get information about how and when you use the Services. This information may include your IP address, time, date, browser used, and actions taken by you within the application.
  6. Cookies: Boingnet and its partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole.We use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize pages on our Websites, or register for the Subscription Service, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features.You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Boingnet Subscription Service or Websites you visit. Boingnet keeps track of the Websites and pages you visit within Boingnet, in order to determine what portion of the Boingnet Website or Subscription Service is the most popular or most used. This data is used to deliver customized content and promotions within the Boingnet Website and Subscription Service to customers whose behavior indicates that they are interested in a particular subject area.
  7. Web Beacons: When we send emails to registered Boingnet customers, we’ll sometimes track who opened the emails and who clicked the links. We do that to measure our Email Campaigns’ performance and to improve our features for specific segments of customers. To do this, we include single pixel gifs, also called web beacons, in emails we send. Web beacons allow us to collect information about when you open the email, your IP address, your browser or email client type, and other similar details. We also include Web Beacons in the emails we deliver for you. We use the data from those Web Beacons to create the reports you see about who has or hasn’t opened emails or clicked links. Reports are also available to us when we send you email, so we may collect and review that information.
  8. Information from Other Sources: We may get more information about you, like name, age, and participation in social media websites, by searching the internet or querying third parties (we’ll refer to that information as Supplemental Member Information). We only collect data that’s publicly available or provided by a third party according to its terms of use.

6. Use and Disclosure of Your Personal Information

We may use and disclose your Personal Information only as follows:

  1. To promote use of our Services. For example, if you leave your Personal Information when you visit our Website and don’t sign up for any of the Services, we may send you an email asking whether you want to sign up. And if you use any of our Services, and we think you might benefit from using another Service we offer, we may send you an email telling you about it.
  2. To bill and collect money owed to us. This includes sending you emails, invoices, receipts, notices of delinquency, and alerting you if we need a different credit card number. We use third parties for secure credit card transaction processing, and we send billing information to those third parties to process your orders and credit card payments. To learn more about the steps we take to safeguard that data, see Section 7 below.
  3. To send you System Alert Messages. For example, we may let you know about temporary or permanent changes to our Services, like planned outages, new features, version updates, releases, abuse warnings, and changes to our Privacy Policy.
  4. To enforce compliance with our Terms of Use and applicable law. This may include developing tools and algorithms that help us prevent violations.
  5. To provide customer support.
  6. To protect the rights and safety of our Members and third parties, as well as our own.
  7. To meet legal requirements like complying with court orders and valid subpoenas.
  8. To provide information to representatives and advisors, like attorneys and accountants, to help us comply with legal, accounting, or security requirements.
  9. To prosecute and defend a court, arbitration, or similar proceeding.
  10. To support and improve the Services we offer. This includes adding features that compare the results of Members’ Campaigns.
  11. To communicate with you about your account for informational, not promotional, reasons.
  12. To transfer your information in the case of a sale, merger, consolidation, or acquisition.
  13. To send you informational and promotional content that you may choose (or “opt in”) to receive. You can stop receiving our promotional emails by following the unsubscribe instructions included in every email.

Tools and Algorithms

Boingnet analyzes email lists and addresses to find trends in the data. That information helps us keep the evil spammers out.

Subpoenas

Occasionally, we have to disclose information about our customers to meet legal requirements. Third-party disputes are a common example: If two parties have a dispute, and one of them used Boingnet in a way that’s relevant to the dispute, then we might get a request for user data. Whether we say “no way” or comply depends on the subpoena.

Unsubscribe Links

It’s the law! Unsubscribe links are required by the CAN-SPAM act. Plus, making it easy for people to opt out is the nice thing to do.

7. Public Information and Third Parties

  1. Blogs, Support Forums and Social Media. We have public blogs, support forums and links to Social Media sites about Boingnet on our Websites. Any information you include in a comment on any of these properties may be read, collected, and used by anyone. If your Personal Information appears on our blogs and you’d like it to be removed, contact us here. If we’re not able to remove your information, we’ll let you know why.
  2. Social Media Widgets. Our Websites include social media features, like the Facebook Like button. These features may collect information about your IP address and which page you’re visiting on our site, and they may set a cookie to make sure the feature functions properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with those features are governed by the privacy policies of the companies that provide them.
  3. Links to Third-Party Sites. Our Websites include links to other websites, whose privacy practices may be different from Boingnet’s. If you submit Personal Information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any Website you visit.

8. Content of Campaigns

When you send campaign messages, they bounce around from server to server as they cross the internet and phone networks. Direct mail messages are handled by humans in many places. Along the way, server administrators and/or other humans can read what you send. Email, SMS/Text, Social Media and Direct Mail weren’t built for confidential information. If you have something confidential to send, please don’t use Boingnet.

Sometimes we review the content of our Members’ campaigns to make sure they comply with our Terms of Use. To improve that process, we have software that helps us find campaigns that may violate our Terms. Our employees or independent contractors may review those particular campaigns. This benefits all of our Members who comply with the Terms of Use because, among other things, it reduces the amount of spam being sent through our servers and helps to maintain high deliverability.

Confidentiality

Our rule of thumb is “Never send anything in an email, SMS/Text or Social Media post that you wouldn’t put on a postcard.”

 

YOUR LISTS

9. Your Contact Lists

Your subscriber lists are stored on a secure Boingnet server. We don’t, under any circumstances, sell your lists, contact people on your lists, market to people on your lists, steal your lists, or share your lists with any other party, unless it’s required by law. If someone on your list complains or contacts us, we may then contact that person. Only authorized employees have access to view Contact Lists. You may export (download) your lists from Boingnet at any time, as long as we have a copy.

We’ll use and disclose the information in your Contact Lists only for the reasons listed under Use of Your Personal Information, except the following. (In other words, we will not use and disclose the information in your Contact Lists to):

  • bill or collect money owed to us;
  • send you system alert messages;
  • communicate with you about your account; or
  • send you informational and promotional content.

Your List Data

It’s worth repeating: We respect your privacy and your subscribers’ privacy. We’d never sell your information or bother anyone on your mailing list.

 

SECURITY

10. Notice of Breach of Security

Nobody’s safe from hackers. If a security breach causes an unauthorized intrusion into our system that materially affects you or people on your Contact Lists, then Boingnet will notify you as soon as possible and later report the action we took in response.

11. Safeguarding Your Information

To protect your information, our credit card processing vendor has been audited by a PCI-certified auditor and is certified to PCI Service Provider Level 1. This is the most stringent level of certification available in the payments industry. To accomplish this, they make use of best-in-class security tools and practices to maintain a high level of security.

Boingnet accounts require a username and password to log in. You must keep your username and password secure, and never disclose it to a third party.

 

COMPLIANCE

12. Accuracy of Data, Transparency, and Choice

We do our best to keep your data accurate and up to date, to the extent that you provide us with the information we need to do that. If your data changes (like a new email address), then you’re responsible for notifying us of those changes.

We only store data about you for as long as it’s reasonably required to fulfill the purposes that gave us the right to access it in the first place. We keep some data indefinitely, relating to when and where campaigns & messages were sent, which bounced, which resulted in a complaint, and similar information, because we use it to help us screen out people who violate SPAM laws, and for other reasons explained in this policy.

We’ll give you access to any Personal Information about you that we hold within 30 days of any request for that information you make by emailing legal@Boingnet.com. Unless it’s prohibited by law, we’ll remove any Personal Information about you from our servers at your request.

Thanks for taking the time to learn about Boingnet’s privacy policy, and thanks for trusting us to handle your marketing campaigns.

Updated September 23rd, 2017

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