Boingnet Blog

Marketing Automation Best Practices, Tips & Tricks

Home/Company News/Meet The Boingnet Team: Get to Know Liz

Meet The Boingnet Team: Get to Know Liz

Boingnet LizLiz Townsend, a Client Success Manager, has been working for Boingnet now for just over 1 year. When Liz isn’t in the office, we can find her riding her bike around the South Shore, cheering at her children’s crew regattas, or spending time with friends and family.

Boingnet Liz

Read more to get to know Liz

Where were you before you started working for Boingnet?

I actually didn’t work for 17 years because I had 3 kids at home. But long before Boingnet, I worked at Epsilon, a marketing services company, as an account manager.

What do you do at Boingnet?

I am a Client Success Manager, so I make sure that our clients learn how to use Boingnet to create and manage their marketing campaigns – whether it be email, or pURL landing pages, or QR codes for direct mail. Most clients have questions when they first get going because there are a lot of big pieces to fit together to create an effective marketing campaign.  There’s a technical aspect to my work but also a marketing aspect. The main part of my job is to help customers learn how to make the most of Boingnet’s functionality – and this includes writing help articles, and creating videos and demos for clients.

How has your position evolved as the company is growing?

Since we have more clients now using our marketing platform and doing more sophisticated things with it, I spend more of my day helping clients and answering their questions. While I still make time to produce help articles and videos, my main focus is to assist clients with Boingnet in order to create their campaigns.

What does an average day for you look like at the office?

The first thing I do is check my email – my day is really defined by how many questions I have from our clients. But I always have a list of things to work on as well as my daily task of assisting clients. Right now I am updating the help articles and videos on creating landing pages and email templates with the new features we just released. But it really varies each day.

Where are we most likely to find you on the weekends?

I like to relax at home with my family.  I also like ride my bike around the South Shore and take my dog Lucky for walks. While I usually travel more in the summer- we’ve been going to Martha’s Vineyard every year for the past 10 or so years- now we travel on the weekends visiting my kids at school and going to their crew regattas.

Other than Martha’s Vineyard, where’s your favorite place you’ve ever traveled to?

I would have to say London. My family had a great vacation there when my kids were going into high school. Not only is the city awesome but my kids were at the perfect age to travel and to really appreciate the sites and the culture of the city. We did so many different things, which was great. We had an amazing bike tour of London, we did the London Eye (which was not my personal favorite), went to museums and saw three different shows. Overall it was a great vacation!

What’s your favorite thing to do in the fall on the South Shore?

My favorite thing is definitely bike riding in Wompatuck State Park in Hingham. It’s beautiful there and it’s nice to take advantage of the great bike paths, especially in the fall.

If you can pick 3 words to describe yourself what would they be?

Dependable- if I tell someone I’m going to do something I won’t forget and never go back on my word. I am also detailed oriented- I make tons of lists and I am always very organized. And lastly, I would have to say I also have a fun side. I love to relax, listen to music and I love to laugh!

What’s the best advice you’ve ever received in the working world that you would pass on to someone else?

I would definitely give advice to someone starting our in the working world and encourage them to begin their career at a small company. When I started out, I worked for a small company and I learned so much because I was able to see all aspects of the business within a safe environment. While I had friends that started off at bigger companies, in the end they were only trained for one specific job, while I came out of my first job with more tangible skills.

What’s your favorite thing about working for Boingnet?

I have two favorite things. My first favorite thing is the people. The fact that I can bring my dog Lucky to work when I need to and that everyone just loves him is amazing. My background out of college was as a programmer analyst, then I went back to school and got my MBA in marketing. So working for Boingnet really ties my two interests together.  So, my second favorite thing is that I just love the work that I do- both the technical side and the marketing side. I like that my work is different every day and that I’m always learning.


Lucky- Boingnet


Posted on