PURL Software

Connect Direct & Online – Download Best Practice Checklist

PURL Software helps marketers launch effective, affordable and personalized multichannel campaigns.

With roots in the direct mail world, today’s modern PURL software empowers to connect direct, email, web at mobile into cohesive campaigns. PURLs (Personalized URLs) act as the focal point of these multichannel marketing campaigns, with the detailed tracking and personalization tools that marketers and agencies demand. Best of all, prices have dropped as PURL software has moved to the cloud, with streamlined new services available.

How Does PURL Software Work?

PURL Software Dashboard

PURL Software generates a landing page or microsite for each member of a marketing list, each with its own unique URL, such as http://bob.jones.greatdeals.com. By tying a page to a specific member of a contact list, PURL software is able to track and understand behavior at a granular level.

Personalization is a key feature of more recent PURL software products. By creating a highly personalized digital experience, marketers are able to keep consistent messaging and design across channels, increasing the odds of a multi-touch campaign succeeding.

PURL Software & Services From Boingnet

PURLs combine with cutting edge marketing automation and a deep commitment to customer service to make Boingnet your best choice for PURL software. Only Boingnet combines PURLs with cutting edge vanity domain integration, email and drip marketing to give you an easy and affordable way to build killer direct mail, web, and email campaigns. Short on time? We can do it for you! Boingnet’s Marketing Services team gives best practice campaign advice and can execute all or parts of your campaign.

Personalized URL Drip Campaigns: Boingnet

Why Boingnet PURL Software?

  • Its Fast: Buy A Vanity Domain, upload a list, build a page template & generate a PURL Campaign
  • You Get Detailed Analytics: PURLs keep track of every open, click and conversion
  • Easy Personalization: Personalized URL Landing Pages present targeted creative to each list segment
  • Automated Drip Campaigns: Campaign behavior kicks off triggered email sequences

Boingnet PURL Software Pricing

Building a Personal URL campaign doesn’t have to take months of planning and huge budgets. Boingnet gives marketing teams and agencies the choice of Monthly Subscription or On Demand pricing options. While many Boingnet clients use our pURL marketing as a self-serve platform, others have us help build out their campaigns with Boingnet Marketing Services.

Marketer Pro & Agency Edition

  • Unlimited Personalized URLs and PURL campaigns
  • Complete direct mail tracking & analysis
  • Full Marketing Automation Platform
  • No contracts, just low monthly rates starting at $299/month

On Demand Personalized URLs

  • Full feature Personalized URL software and tracking
  • Buy credits and use them as you need them
  • Choices for pURL campaign, Email or Landing Page credits
  • Personal URL credits starting at $1,049