As 2015 nears its end, we at Boingnet are celebrating more than just a new year; we’re raising our glasses for yet another major Boingnet release. And this time, it’s all simplification and optimization. Not only did we implement some beautifully designed and optimized email templates (which we’ll talk about more in an upcoming blog), but we also streamlined the process for Boingnet users to search for, buy, and manage vanity domains for marketing campaigns.
Don’t call it a comeback. Outbound’s been here for years. And believe it or not, snail mail is cool again, and should be a major part of your marketing mix. The only problem? HubSpot’s Inbound-centric philosophy has disrupted the world we we once knew, causing a major shift in marketing theory and practice. But now, Boingnet and Hubspot are aligned, and together we are poised to change the marketing world yet again.
Marketing blogs have created an Inbound vs.outbound marketing war. Both are effective when executed successfully. Good marketing works regardless of whether the channel is focused inward or outward.