Boingnet Blog

Marketing Automation Best Practices, Tips & Tricks

“The people when rightly trusted, will return the trust” – Abraham Lincoln

Trust is the basis for all relationships, including those commercial bonds that businesses value so highly. It is the underlying foundation for the exchange of goods & services. People, and organizations that build trust have a tremendous asset.

New research shows that consumers trust direct mail when it comes to purchasing decisions. Science, common sense, and a slew of experts tell us why.

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A few years ago Personalized URLs (PURLs) burst upon the direct marketing scene. Excited by the possibility of lifting direct mail response rates, many direct marketers bought complex, expensive PURL software. Expectations were that consumers would respond in droves because mailings included URLs with their names in them. Today, direct marketers use PURLs to act as links between direct mail & digital marketing.

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Marketers often get put in a tough bind. They need to avoid spam filters in order to deliver messages that generate leads. However, they often get lists that don’t comply with the policies of their email marketing or marketing automation vendors. In fact, VERY common list gathering tactics are in direct violation of the terms of service or acceptable use policies of major platforms…