Personal URLs are typically used to support direct mail or email campaigns. They are a powerful new marketing tool that has boosted response rates and allowed for campaign quantification that has until recently been unattainable.
Ad networks such as Google Adwords have changed the face of online advertising. The banner ads of the 90s have given way to the much more context sensitive and relevant ads delivered by these massive ad networks. So why not use these two powerful and effective technologies together?
Why use pURLs with Adwords?