5 Awesome PURL Best Practices For Marketers
We polled a number of Boingnet users and consulted with our own in-house PURL experts to pull together this list of the Top 5 PURL best practices. Check them out below.
Retargeting with pURLs: Persistent, Prominent, and Personal
Retargeting (or remarketing) is an ingenious and highly effective way for businesses to re-connect with prospects who have visited and left their website without making a purchase. Targeted ads “follow” the user as they continue surfing the Internet, subconsciously reminding them about the business’ brand, products, and services
Vanity URL Best Practices For Marketing Campaigns
Vanity URLs are branded web addresses created for marketing initiatives to promote a particular product, service, or idea. They’re typically redirected to a standalone microsite or landing page. Here are 5 reasons why using them can save you time and help drive ROI.
Build a Microsite for Better Content Marketing Results
The ultimate goal of every marketer and salesperson is to convert a lead into a sale. Optimizing this process and thereby improving conversion rates are some of the most obvious ways to grow a company. However, consumers are constantly flooded with content. They could not possibly open every email or read every social media post that they receive. So how does a marketer ensure that their material ends up in a consumer’s hand, or on their computer screen, instead of in the trash bin? The easiest way is to create content marketing campaigns with marketing automation software and build a microsite at its core.
