Boingnet’s new release features a series of free, professionally designed email templates that streamline the process for creating visually appealing marketing emails. It also provides users with a unique new feature set intended to improve the relationship between digital marketers and IT teams. Marketers using Boingnet software can now search for, buy, and manage Vanity URLs (Vanity Domains) for landing pages and microsites directly in the Boingnet software without ever getting IT involved.
As 2015 nears its end, we at Boingnet are celebrating more than just a new year; we’re raising our glasses for yet another major Boingnet release. And this time, it’s all simplification and optimization. Not only did we implement some beautifully designed and optimized email templates (which we’ll talk about more in an upcoming blog), but we also streamlined the process for Boingnet users to search for, buy, and manage vanity domains for marketing campaigns.
With high ROI and the availability of sophisticated and affordable platforms, email marketing has exploded onto the marketing scene and remains an integral part of the marketing tech landscape. As marketers and agencies are looking for better metrics, the search for ways to increase email campaign conversion is constant and never ending. The best email marketers are able to 1) avoid the spam folder, 2) get consumers to open their emails once they see them, and 3) convince consumers to take further action. Each step requires different areas of expertise, and the best marketers know how to use the tools at their disposal to deliver results. It is ultimately a combination of art and science: the marketer creatively designs emails to have maximum impact on the consumer, and the email platform ensures that the email stays out of the spam folder. The following list provides tips to improve both aspects of your email marketing campaigns. Implementing these simple changes is certain to increase your campaigns’ opens, click-throughs, and conversions.