Automotive marketing is rapidly transforming – as consumers spend more and more time in the digital world, dealerships must embrace modern marketing techniques or be left behind. They have no choice: Automotive Marketing is changing quickly – every dealership exists only by convincing individuals in a mass audience that its cars and prices are superior to those of the next dealership, and with the rapid growth of technology, there are more ways than ever of engaging potential consumers and then drawing them into the showroom. Whether the dealership itself handles its own marketing or trusts it to the expertise and manpower of an automotive marketing agency, the goals are still the same: bring in sales and build revenue, whether through new car sales, used car sales, or automotive services. But the means of attracting these sales are undergoing a major shift. Dealers must integrate yesterday’s most effective and measurable techniques with the more advanced digital strategies of today.
Restaurant content marketing, much like the restaurant industry as a whole, is a highly specialized discipline. The services, products and experiences that restaurants create are completely unlike those of any other segment of the broader retail market. Thus, the marketing automation needed to sell these products and services must be more specialized to the needs and concerns of their clients. The opportunity to apply content marketing principles to restaurant marketing are immense – we are increasingly interested in how our food is prepared, where it comes from, the personalities and stories behind our food. Restaurant content marketing is now a fast growing segment of the broader marketing automation world.
Commons sense dictates that marketers should build email campaigns with landing pages, as every campaign ought to have some sort of dedicated landing page designed to capture and convert traffic with a specific call to action. It is certainly a subject that Boingnet has been banging the table about (see “Landing Pages for Every Campaign” most recently). To summarize – if you aren’t directing your customers where to go next, they’ll either go to your home page and get lost, or worse, go to punch up Google and look at ads from your competitors. Landing pages take that same traffic and present limited options and strong calls to action to your list, nudging them to fill out forms, talk with salespeople or make purchases.
Marketing best practices for your B2B or B2C business has seen many dramatics shifts in the past few years, with the advent of the web, with the proliferation Google’s AdWords product, with blogging and social media, email marketing and more. As new channels continue to develop at increasingly rapid rates (you do have your Vine strategy together, right?), it is helpful to periodically review marketing fundamentals to ensure that campaigns are following time tested rules that ensure success. Message match – the practice of making sure your message match – landing pages for every campaignfollow up to a campaign is in sync with the campaign that generated the interest, is rapidly being accepted as a fundamental in the online world. Boingnet believes that the once clear lines between online and offline campaigns have disappeared, and that if marketers aren’t using dedicated, campaign specific landing pages for every campaign, online and offline, they are squandering opportunities to connect and generate leads and sales.