A few years ago Personalized URLs (PURLs) burst upon the direct marketing scene. Excited by the possibility of lifting direct mail response rates, many direct marketers bought complex, expensive PURL software. Expectations were that consumers would respond in droves because mailings included URLs with their names in them. Today, direct marketers use PURLs to act as links between direct mail & digital marketing.
Ad blocking technology is rapidly being deployed by consumers who are tiring of too many “in your face” offers cluttering up their online experience. Digital advertisers, and the networks that deploy those ads, are getting nervous. In fact, Facebook just announced that it will deploy new techniques to help its advertisers get around ad blockers.
The top 4 modern real estate marketing tools that can help residential and commercial brokerages and agents find more leads and close more deals!
We polled a number of Boingnet users and consulted with our own in-house PURL experts to pull together this list of the Top 5 PURL best practices. Check them out below.