Marketing Blog

Inbound and Outbound Marketing Analysis, Metrics & Tips

What the Newest Google Update Means for Landing Pages and Microsites

Google announced that it would be restructuring its search engine algorithm in order to favor mobile-friendly web pages on April 21st. This means that today the highest ranked web pages on Google are formatted to optimize their visitors’ mobile experience. The term “mobile-friendly” means that a given web page is coded to automatically optimize its formatting to any screen size. The text is in a legible font size, pictures stay formatted so that the viewer will be able to read the content equally as easily on any screen size. So, what does this mean for your web pages and online properties? It means that all of the hard work you’ve put into SEO over the past several years will be useless if your pages aren’t mobile-friendly.

Beyond the CSV: Introducing Boingnet Integrations

Marketers spend a lot of time thinking about, planning using and managing lists. Prospects, customers, leads – the currency of marketing, inevitably end up in lists. Boingnet has always had some unique list capabilities, and our clients love the flexibility they have to map custom data elements to our Variable Data fields – ultimately turning into highly personalized campaign content. Today, we are excited to be introducing Boingent Integrations – a whole new way of moving list data between Boingnet and several popular CRM systems.

7 Best Ways to Increase Email Campaign Conversion

With high ROI and the availability of sophisticated and affordable platforms, email marketing has exploded onto the marketing scene and remains an integral part of the marketing tech landscape. As marketers and agencies are looking for better metrics, the search for ways to increase email campaign conversion is constant and never ending. The best email marketers are able to 1) avoid the spam folder, 2) get consumers to open their emails once they see them, and 3) convince consumers to take further action. Each step requires different areas of expertise, and the best marketers know how to use the tools at their disposal to deliver results. It is ultimately a combination of art and science: the marketer creatively designs emails to have maximum impact on the consumer, and the email platform ensures that the email stays out of the spam folder. The following list provides tips to improve both aspects of your email marketing campaigns. Implementing these simple changes is certain to increase your campaigns’ opens, click-throughs, and conversions.

Marketing Automation for Nonprofits

Drive Donations While Decreasing Costs

Nonprofits thrive or fail based on their ability to optimize activities around the same dynamic as any other organization: maximizing revenue while minimizing costs. While nonprofit revenues are derived from a variety of sources, the most successful nonprofits present thoughtful solicitations to the most receptive potential and past donors via the most efficient means. As a result, marketing automation for nonprofits has exploded recently, as organizations of all sizes seek to exploit advances in technology to quickly develop and nurture their donor bases.