Marketing automation provider Boingnet announced today that its platform now integrates with BriteVerify, a leading email verification service. Boingnet is unveiling the integration as a part of its new MaxProtect List Clean service today at the Graph Expo 16 conference in Orlando, FL.
Email verification is a fast growing marketing technology that helps marketers separate valid from invalid email addresses before campaigns are sent. Why are marketers increasingly focused on email list quality? It’s quite simple: Email marketing now drives as much revenue as other digital channels combined, and the lists used by marketers decay at a rate of 25% per year, according to estimates. (Read More)
Ad blocking technology is rapidly being deployed by consumers who are tiring of too many “in your face” offers cluttering up their online experience. Digital advertisers, and the networks that deploy those ads, are getting nervous. In fact, Facebook just announced that it will deploy new techniques to help its advertisers get around ad blockers.
Direct marketers are increasingly turning to online tools to set up automated direct mail campaign tracking. Tools such as Redirect Campaigns and PURLs make the job fast, easy and affordable. This article details 3 quick tips to help you set up better tracking for your campaigns.