Boingnet Blog

Marketing Automation Best Practices, Tips & Tricks

Microsites are small scale websites that are typically deployed to provide deeper content on a particular topic than would be appropriate on a brand’s primary website. When a crisis occurs at a company, microsites are commonly used to address public concerns and to clearly communicate the company’s position.

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While many people think direct mail marketing is a relic from the past that’s no longer useful in a digitally-dominated world, it’s still an effective way to reach your intended audience.

Moreover, direct mail print marketing has a strong reputation among customers for its trustworthiness while offering a more personal approach than internet marketing. One study even showed that up to 90 percent of direct mail gets opened.

But an excellent direct mail marketing campaign needs a solid strategy, and the following are suggestions for getting the most from your plan.

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A built-in iPhone QR Code reader has long been on the wishlist for direct mail marketers, agencies and printers.

With great fanfare, Apple unveiled a new version of the iPhone operating system at the WWDC (World Wide Developers Conference) in June. Among many major announcements, a few influential tech industry press websites discovered that Apple is bundling a QR Code reader in the native camera app of the iOS 11 operating system.

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We received an unexpected, but very pleasant surprise this week when we were notified by Capterra that Boingnet was named one of the “Top 20 Most User Friendly” in the Marketing Automation Category.

What we’re most proud of is that Boingnet is the only direct mail, multi-channel marketing focused solution to make the cut. We are laser focused on building the most user friendly solution for direct mail marketers to drive their audiences online, where personalization and tracking take over.

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