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Boingnet, a leader in the emerging lightweight marketing automation category, announces integration with CRM industry leader, Salesforce.com. The new Boingnet-Salesforce.com integration enables brands and agencies of all sizes to efficiently manage their customer, prospect and lead data in Salesforce and Boingnet in order to deliver higher ROI marketing campaigns.

The Boingnet integration with Salesforce CRM streamlines lead generation and marketing/sales alignment, which are key features of Boingnet’s automation platform. “With Boingnet’s new integration with Salesforce.com we’ve developed a better way to align sales and marketing for faster and more efficient lead management,” says Boingnet CEO Dennis Kelly. “Now, agencies and small organizations have an easy to use and affordable way to leverage data residing in Salesforce.com to develop personalized marketing campaigns across channels, including drip nurture, direct mail/pURL marketing, integrated email and landing page campaigns, microsites and more.”

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The ultimate goal of every marketer and salesperson is to convert a lead into a sale. Optimizing this process and thereby improving conversion rates are some of the most obvious ways to grow a company. However, consumers are constantly flooded with content. They could not possibly open every email or read every social media post that they receive. So how does a marketer ensure that their material ends up in a consumer’s hand, or on their computer screen, instead of in the trash bin? The easiest way is to create content marketing campaigns with marketing automation software and build a microsite at its core.

Google announced that it would be restructuring its search engine algorithm in order to favor mobile-friendly web pages on April 21st. This means that today the highest ranked web pages on Google are formatted to optimize their visitors’ mobile experience. The term “mobile-friendly” means that a given web page is coded to automatically optimize its formatting to any screen size. The text is in a legible font size, pictures stay formatted so that the viewer will be able to read the content equally as easily on any screen size. So, what does this mean for your web pages and online properties? It means that all of the hard work you’ve put into SEO over the past several years will be useless if your pages aren’t mobile-friendly.

Marketers spend a lot of time thinking about, planning using and managing lists. Prospects, customers, leads – the currency of marketing, inevitably end up in lists. Boingnet has always had some unique list capabilities, and our clients love the flexibility they have to map custom data elements to our Variable Data fields – ultimately turning into highly personalized campaign content. Today, we are excited to be introducing Boingent Integrations – a whole new way of moving list data between Boingnet and several popular CRM systems.

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