Retargeting (or remarketing) is an ingenious and highly effective way for businesses to re-connect with prospects who have visited and left their website without making a purchase. Targeted ads “follow” the user as they continue surfing the Internet, subconsciously reminding them about the business’ brand, products, and services
As 2015 nears its end, we at Boingnet are celebrating more than just a new year; we’re raising our glasses for yet another major Boingnet release. And this time, it’s all simplification and optimization. Not only did we implement some beautifully designed and optimized email templates (which we’ll talk about more in an upcoming blog), but we also streamlined the process for Boingnet users to search for, buy, and manage vanity domains for marketing campaigns.
Don’t call it a comeback. Outbound’s been here for years. And believe it or not, snail mail is cool again, and should be a major part of your marketing mix. The only problem? HubSpot’s Inbound-centric philosophy has disrupted the world we we once knew, causing a major shift in marketing theory and practice. But now, Boingnet and Hubspot are aligned, and together we are poised to change the marketing world yet again.
Google announced that it would be restructuring its search engine algorithm in order to favor mobile-friendly web pages on April 21st. This means that today the highest ranked web pages on Google are formatted to optimize their visitors’ mobile experience. The term “mobile-friendly” means that a given web page is coded to automatically optimize its formatting to any screen size. The text is in a legible font size, pictures stay formatted so that the viewer will be able to read the content equally as easily on any screen size. So, what does this mean for your web pages and online properties? It means that all of the hard work you’ve put into SEO over the past several years will be useless if your pages aren’t mobile-friendly.