Drip Nurturing is a strategy that can guide leads that have already interacted with your brand through the entire sales funnel, from initial contact to all the way through closing. Once considered a strategy that could only be afforded by larger organizations, a lightweight version of this technology has recently emerged as a way to help businesses of any size overcome potential budget restraints, business complexities, or lack of resources – and begin moving towards a next-generation marketing solution.
Keeping prospects engaged…drip by drip
Drip campaigns are one of the most effective and popular new ways for businesses to engage and interact with consumers. And thanks to the rapid emergence of affordable, lightweight marketing automation solutions, the floodgates have opened for businesses of all sizes to to deploy new and exciting marketing tactics like drip campaigns – something that’s been traditionally out of their reach in the past.
At Boingnet, we use the broad term “Drip Marketing” to define the overall practice of sending regular marketing messages in an effort to remain relevant with users while building brand awareness and viability. At a more granular level, we divide the umbrella term “Drip Marketing” into two distinctive tactics: Drip Campaigns and Drip Nurturing.
User Experience Refresh Results in a Simplified, Updated Look & Feel
With a goal of continuing to hide complexity and make marketing automation software easier, we’ve updated the user interface throughout Boingnet with a modern, flat design that is consistent with current web design trends and delivers a better experience for our agency and marketing team clients. We’ve seen several landing page & microsite campaigns roll out through Boingnet using flat design recently, and so we decided to join the movement.
Boingnet, a leader in the emerging lightweight marketing automation category, announces integration with CRM industry leader, Salesforce.com. The new Boingnet-Salesforce.com integration enables brands and agencies of all sizes to efficiently manage their customer, prospect and lead data in Salesforce and Boingnet in order to deliver higher ROI marketing campaigns.
The Boingnet integration with Salesforce CRM streamlines lead generation and marketing/sales alignment, which are key features of Boingnet’s automation platform. “With Boingnet’s new integration with Salesforce.com we’ve developed a better way to align sales and marketing for faster and more efficient lead management,” says Boingnet CEO Dennis Kelly. “Now, agencies and small organizations have an easy to use and affordable way to leverage data residing in Salesforce.com to develop personalized marketing campaigns across channels, including drip nurture, direct mail/pURL marketing, integrated email and landing page campaigns, microsites and more.”