Boingnet Blog

Marketing Automation Best Practices, Tips & Tricks

Content marketing. Every marketer has an opinion on it. Some say it’s the future of marketing. Some say it doesn’t work. Others see it as the necessary but largely useless filler for any sales-oriented campaign. But what is the truth?

If a company doesn’t do its content right, any of the above could be true. The old formula of good content = good results is no longer applicable. In a marketing world where every company from your neighborhood lemonade stand to Microsoft has a company blog, simply writing an attractive and informative piece does not guarantee readership. In order to really stand out, marketers must combine good content pieces with cutting edge distribution, whether through well-timed drip campaigns, lead nurture campaigns, or social media. Thus, the new content marketing strategy is this: great content + smart distribution = great results.

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On October 25th, the Boingnet Team headed to San Diego for the annual DMA 14 marketing conference. Our team was especially looking forward to the event and the opportunity to connect with businesses from around the world (and enjoy some nice San Diego weather!). The conference was very successful, as the DMA membership really connected with our lightweight marketing automation platform, and our booth was one of the most visited at the conference. Here are all the details about Boingnet at the 2014 DMA.

Why Lightweight Marketing Automation & A Fun Booth = Success

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Does this sound familiar:

“What happened to all those leads we generated for sales?”

How about this:

“Why does marketing keep sending us these junk leads?”

These are complaints plaguing any company struggling to capitalize on its marketing strategies. Marketing is bound to blame sales and sales is bound to blame marketing, but the reality is that neither is necessarily to blame. The real culprit is the sincere belief that uncultivated, un-nurtured leads are actually prepared to buy anything. Of course, by definition, a lead has shown interest, but in this early stage of the process, the correlation between interest and willingness to buy is very low. In fact, according to Gleanster Research, over 50% of qualified leads are not yet ready to buy.