Automotive marketing is rapidly transforming – as consumers spend more and more time in the digital world, dealerships must embrace modern marketing techniques or be left behind. They have no choice: Automotive Marketing is changing quickly – every dealership exists only by convincing individuals in a mass audience that its cars and prices are superior to those of the next dealership, and with the rapid growth of technology, there are more ways than ever of engaging potential consumers and then drawing them into the showroom. Whether the dealership itself handles its own marketing or trusts it to the expertise and manpower of an automotive marketing agency, the goals are still the same: bring in sales and build revenue, whether through new car sales, used car sales, or automotive services. But the means of attracting these sales are undergoing a major shift. Dealers must integrate yesterday’s most effective and measurable techniques with the more advanced digital strategies of today.
Restaurant content marketing, much like the restaurant industry as a whole, is a highly specialized discipline. The services, products and experiences that restaurants create are completely unlike those of any other segment of the broader retail market. Thus, the marketing automation needed to sell these products and services must be more specialized to the needs and concerns of their clients. The opportunity to apply content marketing principles to restaurant marketing are immense – we are increasingly interested in how our food is prepared, where it comes from, the personalities and stories behind our food. Restaurant content marketing is now a fast growing segment of the broader marketing automation world.
Content Marketing for Higher Education and universities are constantly preparing or launching their next cycle of marketing campaigns aimed at both prospective applicants and donors. Each school will go about its campaigns in slightly different ways, as each hopes to highlight some standout or differentiating facet of its programs. And of course, as in any industry, colleges and universities span a vast spectrum of size, budget, and technological capabilities. The colleges and universities with the largest endowments have the ability to spend the most on marketing, and use complicated and expensive products overflowing with channels and analytical features. On the other end, the marketing departments of the small to mid-sized institutions do not have the same human and financial resources at their disposal, often limiting their efforts to just one or two channels.
We at Boingnet recently had a great time hosting a webinar on a topic we’re particularly passionate about— Landing Pages! After a long few days preparing and organizing content, we arrived at a finished webinar titled “Landing Pages: The Key To Direct Mail Success”, and we’re quite proud of the result. Boingnet CEO, Dennis Kelly discussed the threat Google can present for companies using direct mail campaigns, and how landing pages can help eliminate this danger.